Apple Beats Samsung on its Own Turf in Customer Satisfaction

customer satisfaction KoreaSamsung may be growing by leaps and bounds in shear quantity of products sold around the world, but Apple is constantly reminding us that selling the most products doesn’t necessarily make you the best business. Yesterday, research firm Quality Insights released a report showing that Samsung’s home base of South Korea prefers Apple products.

Considering that Samsung is the darling of South Korea, the company started as a chipmaker and turned into a tech powerhouse, it really means something for residents to choose Apple for best customer satisfaction.

According to the research, as reported by Naver, 44,168 smartphone owners were asked how they would rate their satisfaction with a Samsung device and an Apple device. The research took place over one year.

Customers in South Korea gave Apple a 52 percent customer satisfaction rating. The same research for Samsung products yielded a 50 percent satisfaction rating. While that may not seem like much of a win overall, it is a big defeat on Samsung’s own turf.

According to a separate report today from BetaNews, the South Korean Ministry of Knowledge Economy released a National Customer Satisfaction Index (NCSI) that also pointed to Apple as being number one. This survey shows that the iPad took the lead spot for the third year in a row.

The NCSI showed that “rich iPad-only apps showing maturity and high product quality,” as well as, “an excellent touch user experience” won customers over and helped Apple take the number one spot.

Even if Apple is slow to launch new products compared to companies like Samsung and HTC, it is clear that the iPad maker is less worried about how many products they sell and more about whether their products are top quality.

[Via: Apple Insider]

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About Lory: Writer of all things app related, traveler of the space-time continuum, baker of really great cookies. Follow me @appaholik