Analytics firm Distimo recently launched a report that shows just how much revenue is required in order to obtain a top spot in the top grossing ranks in Apple’s App Store. As it turns out, a lot.
According to Distimo’s report, a top 10 app in the top free charts for the iPhone in the U.S. generated 72,000 downloads per day on average during May 2013. A paid app in the same position generated 4,000 downloads per day. As you can see from the report, free-to-play games are never going to be the demise of the App Store.
Additionally, an app ranked number 50 in the top grossing charts for the iPhone in the App Store in the U.S. generated $12,000 per day on average during May of 2013. An iPad app in the same spot generated $10,200. To compare numbers, the revenue of a Google Play app in the same spot only generated $6,600 per day.
For an app in the U.S. App Store to reach the top 50 free chart, an app needs to be downloaded 23,000 per day. Paid apps that reach the same spot need 950 downloads. An app needs to generate $12,000 to reach the same spot in the top-grossing chart.
Distimo’s research also showed that it is easier to get into the top 10 chart on a Thursday than it is on any other day of the week, which is interesting since Thursdays are a big iOS release day. It turns out that Sundays are the biggest day for app downloads, making it 11 percent harder to get into the top 10 ranks as the average day.
So, if you want your app to make it into the top ranks in the U.S. App Store, you should make it free to download, launch it on a Thursday, and make sure there is enough goodies to make people want to download about $12,000 worth of in-app purchases per day. Easy.