Apple’s yearly Worldwide Developer Conference (WWDC) is only a week and a half away. Normally, the approaching convention crashes in unexpectedly because the tech world is to busy speculating, predicting, and spreading rumors about stuff. This year, however, Apple is experiencing a lull that hasn’t happened since before the iPad launched three years ago. So, we are counting the minutes until Apple’s Keynote address on opening night.
In the past, Apple has freely demonstrated upcoming software upgrades, and this year will be no different. The company openly announced that they would be showing off “new versions of iOS and OS X” at the June 10-14 conference. But, what else will Apple show off in order to generate buzz for the company again?
A demonstration of the completely redesigned operating system for the iPhone and iPad would definitely be amazing, but so would a hint at the fall product lineup.
Earlier this year, there were rumors that Apple would launch the next generation iPad mini but those fires were put out when CEO Tim Cook told investors not to expect anything before the fall quarter.
That doesn’t mean that we couldn’t get a glimpse at those products. While we know that iOS 7 and a new version of OS X will be there for sure, we don’t know if Apple has a marketing plan to generate buzz that could ramp up stock prices and cause Apple Fanboys to faint.
Here is what I want to see at WWDC: The already-known iOS 7 and OS X upgrades, a preview of the fall product line up- complete with images, specs, and dimensions, and the announcement of a new television service for Apple TV that will allow users to view cable content on an à la carte basis. I know, I think big.
Here is what we will probably see at WWDC: the already-known iOS 7 and OS X upgrades and maybe a MacBook Air with Retina display, maybe.
That’s not to say that this year’s WWDC won’t produce a lot of cool stuff. Apple always gives out awards to innovative developers. The conference attendees will get first-hand access to Apple’s upcoming software so that future software products can begin the design phase. We may only get a wow factor announcement from Apple’s operating system upgrades, but that won’t disappoint me. It is a good snack to satiate us until the big fall announcement.