Bridging Book app Blends Physical and Digital into Single Reading Experience

Digital? Print? Book lovers don’t really care; we just want more books. A digital-print combo, however, is certain to capture our attention. Portugal-based engageLab unites the two modes of reading with Bridging Book, and app that allows the reader to turn the pages of a printed book while, through the magic of magnets, the app follows along, extending the book into the iPad’s screen.

When used with Bridging Book, the ipad acts as a book-extender, bringing interactive elements, sound, and animation to the story told on the printed page. File this great idea under “must purchase” and “ridiculously cool.”

Bridging Book is conceptually similar to Moonbot Studios’ IMAG-N-O-TRON (PadGadget 4.5 stars), though the Moonbots approached the integration of print and digital as a three-dimensional pop-out book, while Bridging Book leaps across the gap between book and tablet. Both methods create an entirely new reading space for the user.

There’s no word on how Bridging Book will be marketed or when it will be available, but its concept, bolstered by the crisp, colorful aesthetic of the test book, is enticing. While engageLab shows Bridging Book in its promotional video, it’s easy to imagine the range of enhanced features could be adapted to a larger audience and to a wide range of subjects.

[via Cult of Mac]

About Emily: Emily is a freelance writer who loves discovering new apps whenever she can pry the iPad away from her children or husband. You can contact her via Twitter: @whatwentwrite

  • John Conley

    Bridging Books is an example of publishers looking for the right combination of platforms to increase sales, consumption and eventually profit for their content. As we have seen with e-books in the adult trade segment, publishers do not care how they sell their content as long as they are selling and reaching more customers while increasing profits.

    I am not sure the Bridging Books application is the next hot item. This is technology in search of a market. What is being learned through experiments like this, and say Inkling in the Higher Education Business, is that there is an effort going on today by content creators to find the best approach to serving each of their markets and end users in a format that best meets the needs of the READERS. Often we have seen content jump right to the new and cool technology and just flop because it was not what readers wanted. E-books for Higher Education text books is the perfect example of this phenomena. Students
    rejected books on Kindle for Higher Education not because the technology was bad, but because the delivery of the content itself on an e-reader was not perceived to be a better experience than print.

    This will evolve over time as the content creators learn the right recipe for each segment of the market. It may remain all print, or go all electronic in the form of Apps or e-books, or it might be an interactive solution like Bridging Books where the two platforms of E and P interact to provide the reader with a new and even
    better experience then they have had before.

    As long as the content creators can increase sales and profits, they will be motivated to find the right recipe and print will continue to evolve.

    John Conley, Vice President Commercial Print and Publishing at Xerox