Only two years ago, Apple owned practically the entire market share of tablet sales. In early 2011, the iPad generated more than 90 percent of all tablet sales. Since then, the market has been flooded with all shapes, sizes, and price tags for tablets. For the first time, Apple’s iPad has dropped below 40 percent.
According to market research from the International Data Corporation, Apple shipped 19.5 million iPads for the first quarter of 2013. The company shipped only 11.8 million during the same quarter last year. However, due to an increase in tablet models becoming available, the iPad only captured 39.6 percent of the market share, while its next closest competitor, Samsung, saw an increase from 11.3 percent in 2012 to 17.9 percent in 2013.
To put the growth of the tablet market into perspective, Apple’s shipment numbers show a year-over-year increase of 65.3 percent for iPad and iPad mini devices. Android, which is the operating system for a wide variety of tablets, saw a year-over-year growth of nearly 250 percent. So, even though Apple captured less than 40 percent of the market share for the first quarter of 2013, it still dominates as the tsunami of tablets continues to swell.
When Apple releases the new iPad later this year, possibly alongside a Retina display iPad mini, it will probably increase the company’s market share significantly. At the moment, the iPad is starting to feel like “old news” as consumers are waiting for the rumors to come true this fall.