Fortune released its “World’s Most Admired Companies” list for 2013 yesterday, and unsurprisingly, Apple is at the top of the list once again.
Apple has been Fortune’s most admired company for the past six years in a row, thanks to its ultra successful product line and its unparalleled customer service.
Fortune bases its ranking on a poll of 3,800 industry analysts and executives who rank 1,400 companies with revenues of $10 billion or more based on nine different criteria, including Innovation, People Management, Use of Corporate Assets, Social Responsibility, Quality of Management, Financial Soundness, Long-Term Investment, Quality of Products/Services, and Global Competitiveness.
Apple was not only recognized as the world’s most admired company, but it was also ranked in the number one spot for each of the above mentioned categories. Fortune mentions that despite issues with Maps and a falling stock price, Apple managed to score $13 billion in net income during the first quarter of 2013.
The company has its fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad products that are still widely seen as prestige devices. Competition may be stiff, but so far it remains behind: In Q4 2012, the iPhone 5 was the world’s best selling smartphone, followed in second place by the iPhone 4S.
To snag the top spot, Apple had to beat out other top contenders like Google, Amazon.com, Coca-Cola, and Starbucks; companies that made Fortune’s top five list after Apple. Other notable tech companies included Microsoft, which came in 17th, Samsung, which came in 35th, and Intel, which came in 42nd.
Fortune has maintained the listing of the most admired companies for the past 30 years. Apple has topped the list since 2008, after receiving 7th place in 2007.