HBO Go Now Available on Apple TV Via AirPlay

HBO-Eric-Kessler-Dive-Into-MediaApple CEO Tim Cook has been beating around the bush a lot in interviews and financial meetings about television-related technology for the company’s future. While the rumors of an Apple-built TV seem to have subsided for now, the company’s “hobby” is getting a lot of attention. Last week, unnamed sources told Bloomberg that HBO and Apple were negotiating to bring HBO Go to Apple TV. Yesterday, at a media conference for AllThingsD, HBO Co-President Eric Kessler officially announced that HBO GO will be AirPlay compatible with Apple TV effective immediately.

Version 2.0 now supports AirPlay on devices running iOS 6 and Apple TVs running software update 5.1.1 or later.

HBO Go allows subscribers to access movies, sports, exclusive television shows and more, right from the app. You don’t have to wait to watch your favorite episodes of Game of Thrones. HBO Go turns your iPad into a personal on demand experience.

Now that you can connect the cable app directly to your television set using Apple TV and AirPlay, it’s like having HBO anytime, anywhere, ala carte.

Kessler told AllThingsD that the company’s long-term goal is for HBO Go to be available on all devices, including directly on Apple TV. When asked about a direct app on the set-top box, Kessler said, “We will get on Apple TV as we’ve said all along.”

HBO Go is free and available in the App Store today. Users must have a cable subscription. If you already have the app, you can download the update by going to the Updates section of your App Store app.

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About Lory: Writer of all things app related, traveler of the space-time continuum, baker of really great cookies. Follow me @appaholik

  • Jim

    I don’t get it? You have to subscribe to HBO via your cable company to be able to view it on your iOS device and then you can transmit it back to the TV via an Apple TV box? Why wouldn’t I just watch the cable channel?

    • lorygil

      It’s called “On Demand” viewing. Users can watch what they want, when they want.