Oh, boy. The rumor mill is really churning this week. First the Web is all abuzz with rumors of an iWatch, and now it seems that the Apple-built television set is back in the news. According to Reuters, rumors have resurfaced that Apple is looking into purchasing Loewe. Lucky for the German-based luxury TV maker, since the company’s stock price just shot through the roof.
News of an acquisition by Apple actually started in May of last year. However, a fire was ignited in the rumor department after a trader claimed that, “Apple supposedly wants to bid 4 euros a share for Loewe.” That single statement prompted a 33 percent increase in the TV-maker’s stock price.
A spokesperson for Loewe said the company was unaware of any offer and Apple, as usual, declined to comment.
In addition to acquisition buzz, MacRumors is also reporting that Jeffries analyst Peter Misek told investors that Apple is preparing for a “television-related product event” next month. Althoug Misek does not believe the rumored iTV will be unveiled, he predicts that Apple will announce the launch of developer tools that will allow the current Apple TV set-top box to gain third-party apps.
“Channel checks indicate Apple has a product event in March that is Apple-TV related (possibly an iTV SDK introduction). We think a Sep/Oct iTV launch is being targeted.” Misek wrote
When Apple first remodeled the Apple TV in 2010 it was made smaller and hard drive was removed. The device also included iOS as the software system. Since then, the world has been waiting for the day when Apple launches an Apple TV App Store.
If Misek’s predictions are true, we could see the ability to download games, productivity apps, and media streaming services directly to our television sets.
It may not be an iTV, but I’ll take it.