Traditional Play Goes Digital With the Littlest Pet Shop Game App

lpsappLittlest Pet Shop is now available for iOS. What? What was that sound, you say? It was the sound of countless 7-year-old girls shrieking with excitement. Littlest Pet Shop for iPad, iPhone, and iPod touch was released last November, but it just got a big update.

A player may now collect a virtual version of the toy pets she has purchased directly on her smartphone or tablet and unlock extra virtual bonuses. The universal app is free to download from the App

Check out the handy graphic for an explanation of how Littlest Pet Shop tokens work:
“We’re proud to have implemented a gaming experience in our digital Littlest Pet Shop app that goes beyond rendering the toys in the game. Not only does our game offer players a fully immersive experience in the Littlest Pet Shop world, but it also gives their toy pets an added value that will complement the game on smartphones and tablets,” states Karine Kaiser, VP Marketing & Licensing at Gameloft. “Our partnership with Hasbro is a win-win situation. Each side brought their expertise — physical toys on one hand and the digital gaming world on the other — to create a rich and original product.”

“Through the companion app girls can immerse themselves into the digital Little Pet Shop world and continue to build their pet collections virtually” explains Samantha Lomow, Hasbro, SVP Global Marketing. “We are expanding our digital activations with the a whole new level of integrated play and creating a way for new and existing fans to explore a whole new Littlest Pet Shop.”

From Mattel’s growing line of Apptivity games to iPad-ready toy cars, toys that breach the physical/digital divide are growing in popularity. Littlest Pet Shop is one of the first to target the playful, pink world of girls’ toys. The Littlest Pet Shop app definitely offers a new way for a girl’s Littlest Pet Shop collection to grow.

About Emily: Emily is a freelance writer who loves discovering new apps whenever she can pry the iPad away from her children or husband. You can contact her via Twitter: @whatwentwrite