Yesterday, Apple presented its quarterly earnings report for Fiscal Year 1, 2013 and the company has reported a precedent $54.5 billion in revenue for the quarter ending December 29, 2012. According to Apple CEO Tim Cook, “No tech company has ever reported these results.” While the iPhone 5 was the darling of the quarter, the iPad mini had its own shining star.
According to Apple CFO Peter Oppenheimer, the overwhelming success of the company’s tablet market can be attributed to a well-received fourth-generation iPad around the world, as well as a sensational hit with the iPad mini. Apple sold 23 million iPads during Q113. While there is no specific information regarding how many of each model was sold, both Oppenheimer and Cook commented on the significant backlog in iPad mini orders. Cook went so far as to say that the company would have far surpassed the 23 million total if there was not such a constraint on orders of the smaller tablet. “We couldn’t build enough iPad minis to keep up with the numbers,” said Cook.
Overall numbers for Apple were very good for the first quarter for 2013. In addition to selling 23 million iPads, the company sold 47.8 million iPhone 5 models, 12.7 million iPods and 4.1 million iMacs. The App Store generated 2 billion downloads from 800,000 apps. More than 300,000 are native to the iPad. Apple paid out $7 billion to app developers in the first quarter.
Tim Cook was obviously biting his lip to tell listeners about a new product. Analyst Gene Munster with Piper Jaffray specifically asked Cook about the importance of the television market to Apple. Cook was reluctant to speak about “certain things,” but he mentioned that the Apple TV saw 2 million units sold in 2012, which is a 60 percent increase year-over-year, but he didn’t want to comment much on the television market. “There is a lot we can contribute in this space,” said Cook. “We continue to pull at those threads.”
Cook also mentioned that tomorrow is a special anniversary for Apple. On January 24, 1984, Apple introduced the Macintosh Computer. Nearly 30 years later, the Mac has helped Apple turn into the most innovative tech company in the world.