If you’ve noticed the schedule of events for this year’s Consumer Electronics Show (CES) you probably have seen that Apple will be receiving an award on Thursday, January 10. This isn’t just any award. It’s an Emmy. Technology and Engineering Emmys are too boring to be shown during the television award ceremony, but one of this year’s recipients is none other than Apple, Inc.
The “Eco-system for Real Time Presentation of TV Content to Mobile Devices without the use of Specialized Television Hardware” is the category under which Apple will receive an award. While it is not totally clear what of Apple’s technology fits into this category, The Loop’s Jim Dalrymple believes it is related to the company’s iCloud storage service.
From the CES press announcement:
Awards are presented to an individual, company, or to a scientific or technical organization for developments and/or standardization involved in engineering technologies which either represent an extensive improvement on existing methods or are so innovative in nature that they materially have affected the transmission, recording, or reception of television.
Other recipients of the Technology and Engineering Emmy Awards include Manolo Romero, Managing Directo, Olymic Broadcasting Services, who will receive the Lifetime Achievement Award, as well as Cablevision, HBO, Time Warner Cable, Motorola, and more. The award ceremony will take place in the Bellagio Ballroom in Las Vegas at 6:30 p.m. PST.