When Microsoft launched the Surface with Windows RT, the tech questioned whether it would overtake the iPad as the go-to tablet for business. Apple has been a rising star for the corporate world since the iPad took the stage in 2010. It is hard to imagine that the company would lose steam now. Especially when more and more enterprise companies are turning to Apple to satisfy its business needs.
Forrester Research recently released its Global Tech Market Outlook 2013 to 2014, which shows that Apple doesn’t have anything to worry about in the world of business.
According to the report, Apple will likely sell $7 billion worth of Mac computers and $11 billion in iPads to corporations this year. The report also predicts that Apple will sell $8 billion in Macs and $13 billion in iPads in 2014. With that kind of forward momentum, it is hard to imagine a slow down any time soon.
In 2009, Apple’s presence in global business and government was almost none. Between 2010 and 2011, the iPad saw an increased presence in the market from $2 billion to $8 billion. During the same time period, Apple doubled sales of Mac computers to enterprise, from $2 billion to $4 billion.
The report notes that global corporate spending on Wintel PCs and tablets was down four percent in 2012 and will remain flat in 2013. Demand for PCs will increase again in 2014, up eight percent, but it will not be as strong as Apple, Linux and Android’s double-digit growth. Is this the untimely end of the desktop PC?