When the iPad mini first launched, it was both loved and hated. Nearly every industry review called it spectacular, but too expensive and missing the much-loved Retina display screen. Recently, DisplaySearch reported that, not only is the 7.9-inch tablet predicted to ship 12 million units in the fourth quarter of 2012, but it is estimated to sell 100 million units in 2013.
According to DisplaySearch, By the end of the fourth quarter of 2012, Apple will have shipped an estimated 70 million 9.7-inch iPads, 47 million of them are fourth-generation iPads. Interestingly, sales of the second-generation iPad are gaining steam. Suppliers were originally planning on phasing out production of the older model. However, sales continue to maintain a strong presence and panel makers have adjusted production to account for it.
The iPad mini only managed to eek out 1.6 million units in the third quarter of 2012, but Apple has asked panel makers to ship more than 12 million in the fourth quarter in order to meet strong demand of the smaller tablet.
DisplaySearch predicts that the iPad mini will outsell it’s larger counterpart in the coming year. “In 2013, it is likely that Apple will adjust its product portfolio to meet the strong demand for the iPad mini. We believe that Apple is targeting total iPad shipments of 100 million in 2013, half accounted for by the iPad mini, and 40 million new iPad and 10 million iPad 2, as production continues at least until the middle of 2013.”