Millennial Media recently released a report on advertisement impressions by devices and the iPad mini showed an astounding opening month of daily growth. In its first month of sales, the smaller Apple tablet had a daily growth of 28 percent. In comparison, Amazon’s Kindle Fire only saw a 19 percent daily growth rate over the same period last year.
Since the launch of the first iPad in 2010, Apple has held the top spot for Christmas wish lists. Even when Amazon’s Kindle Fire tried to steal the spotlight from the iPad, it didn’t quite make it. This year, the iPad mini is proving to be the best-wished gift under the tree.
“Every holiday season there seems to be one particular item that stands out as the ‘must have gift’ of the year, and in 2012, early figures lead us to believe that this could be the iPad mini,” said Matt Gillis, Millennial Media SVP of Global Monetization Solutions. He admitted that there are already two iPad minis sitting under his tree right now.
The report also shows that, unlike early predications, the iPad mini will not cannibalize tablet sales for Apple after all. A strong interest in both sizes of tablets shows that the iPad mini is more likely to add new users, not take away any from the current consumer group.
The data collected is evidence that consumers are interested in multiple sizes of devices. Millennial Media sees this as evidence of a high interest from users looking for various sized tablets.
The iPad mini has been so popular that supply has yet to meet up with demand. Currently, the U.S. online store still shows a shipping time of one week. Although wait time has improved since the 7.9-inch tablet first launched. Preorder for the white model sold out online within minutes and a few days later, shipping times increased to two weeks.