Mobile advertising platform company Millennial Media recently released its Mobile Mix report and, according to their research, Apple is still the leading device manufacturer in the third quarter of 2012.
According to the report, Apple represented 31 percent of the data impressions and “the iPhone maintained its position as the number one mobile phone” on their platform with 16 percent of the impression share.
Android actually captured the most impressions for operating systems for the third quarter of 2012 with 52 percent of the impressions. Millennial Media attribute the increased market share of Google’s OS to the numbers. According to the report, 15 out of 20 of the top selling mobile phones in Q3 12 ran Android operating systems.
Even though 100 different types of tablets were included in the Mobile Mix report, Apple’s iPad still outranked all others in the media device platform category.
The report also mentioned the adoption of iOS 5 from the same quarter last year, and iOS 6 in 2012.
“Both iOS 6 and iOS 5 saw rapid adoption rates on our platform during their first month. Both operating systems saw impressions grow approximately 4100% after one week. iOS 6 however, had much higher impression volume levels. iOS 6 impressions averaged 1200% greater than the impression volumes of iOS 5 during the first weeks after the operating system was released. While iOS 6 saw these higher impression volumes much earlier, iOS 5 continued to grow at an average of 34% a day into the next month.”