Cyber Monday is known as the second biggest shopping day of the year. It is also way more convenient than venturing out into the jungle that is Black Friday. This year, holiday shoppers are more tech savvy than every. This year, according to tech giant IBM, online sales were 30 percent higher than they were on Cyber Monday last year and the iPad dominated the mobile shopping market.
IBM’s Digital Analytics Benchmark report showed that mobile traffic increased by more than 70 percent from 2011 with 18 percent of consumers using a mobile device to visit retailer sites. Purchases made from mobile devices increased to 13 percent this year, which is a 96 percent increase over last year.
IBM notes that the iPad generated more traffic than any other tablet or smartphone, driving 7 percent of online shopping. The iPad dominated tablet shopping with 90.5 percent of mobile shoppers.
The iPhone was also high on the mobile shopper’s list with 6.9 percent of shoppers using Apple’s smartphone to browse and buy on Cyber Monday. Android-based phones came in second with 4.5 percent followed by Amazon’s Kindle at 2.6 percent and Samsung’s Galaxy Tab at 2 percent.
Thanks to the ease and convenience of online shopping, Cyber Monday overtook Black Friday with 36 percent more sales. “Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend but when the cash register closed it officially became the biggest online shopping day ever,” said Jay Henderson, Strategy Director, IBM Smarter Commerce.