Apple’s iPad mini went on sale last Thursday, and just a few days later, the smaller sized tablet has sold so well that it’s out of stock for the next two weeks.
It looks like the mini’s aggressive sales have spooked Amazon, inspiring the Seattle-based company to release a new advertisement for the Kindle Fire HD, which has a decidedly anti-Apple slant.
The ad, which is currently featured on the front page of Amazon.com opens with a quote from Gizmodo: “… your [Apple’s] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy.”
It goes on to compare the virtues of the Kindle Fire HD with the mini, advertising features that cast the Fire in a better light than the mini. Amazon criticizes the mini’s 1024 by 768 display, claiming that the Kindle Fire HD has a “stunning HD display with 30% more pixels than the iPad mini.” The mini is described as having a “standard definition, low-resolution display.”
Amazon also points out that the Kindle Fire HD can play HD movies and TV, while the iPad mini cannot due to its lower resolution, which is not untrue. And of course, Amazon highlights the pricing differences between the Kindle Fire HD and the mini, with the former selling for $199 and the latter selling for $329.
Of course, these differences haven’t prevented customers from snapping up iPad minis.
Amazon too claims that the iPad mini brought it significant sales, telling All Things D that Wednesday (the day following the iPad mini announcement) was its biggest sales day since the Kindle Fire HD launched.