HP, RIM, Samsung, and many other tablet manufacturers have tried to compete with Apple’s iPad, but have failed miserably. The only tablets that stood a chance against the iPad have been those with a low price point, including the Kindle Fire and the Google Nexus 7.
When Apple releases the iPad mini next week, those manufacturers are in serious trouble as well. The mini is expected to come with a sub–300 price tag, which will make it even harder for competitors to match Apple’s product line.
According to Sterne Agee analyst Shaw Wu, the iPad mini is shaping up to be “the competition’s worst nightmare.” With the $499 iPad and the $399 iPad 2 already shutting out the competition, the iPad mini will add to the domination with an even lower price point.
Of course, we don’t know the exact price of the mini yet. Will Apple take losses for he first time ever in order to put an end to the Nexus 7 and the Kindle Fire HD? It’s unlikely that the iPad mini will hit that $199 price point, but Wu believes that it doesn’t have to in order to compete.
He thinks that even a mini priced at $350 is low cost enough to cause sales losses for its $199 competition, and that the entry level tablet will ring in at either $299 or $349.
We will find out soon enough what price point Apple chooses. The iPad mini is set to be announced next week, on October 23 in San Jose, California.