The Next Web recently had the pleasure of participating in a media event in Beijing to have a guided tour of Apple’s newest retail store in China. Being touted as the biggest Apple Store in Asia, the Wangfujing location offers the classic minimalist design combined with state of the art architecture.
Apple Senior Vice President John Browett was on hand to show off the new store’s features, as well as talk about the company’s commitment to China. As if the three-story building wasn’t enough to convince China of their commitment, Apple also revealed that construction is already underway in Shenzhen for another retail location. This will be China’s seventh Apple Store.
The Wanfujing store features three triple-height glass staircases, two 360-degree Genius Bars and two separate training locations to accommodate demand. According to Browett, Apple’s one-to-one service is very popular in the Chinese Market.
According to M.I.C. gadget, which also attended the event, the main floor is for product displays, while the second floor is for the Genius Bars and training tables. The basement floor contains more training tables, the kids’ area, and third-party accessories.
The Wanfujing location, as well as the confirmed forthcoming Shenzhen location, is part of a larger plan to bring Apple to all of China. Browett said the company’s goal is to eventually serve “every customer in every city,” but admits that the process will take time.