It was originally reported that Apple was possibly planning to hold an event to announce the new iPad Mini on October 17th, but the latest rumors leaked by people familiar with Apple’s plans now suggest that the event is scheduled for October 23rd.
As usual, it will be an invitation-only event, and invites will likely be sent out early next week. The location is unconfirmed, but it is expected to be held at the Apple’s Town Hall auditorium at its headquarters in Cupertino, California.
The 23rd happens to be just three days before the release of Microsoft’s new Surface tablet, so it makes sense that Apple would want to get their announcement out in time to steal their competitor’s thunder.
AllThingsD, the source of the rumors, has an excellent track record regarding Apple media event rumors, so it is pretty likely that this latest rumor will turn out to be true.
The 7.85-inch iPad Mini is expected to be a huge hit this holiday season, with analysts predicting sales of approximately 10 million units before the end of the year.