Last week, the Wall Street Journal reported that suppliers were already in production of the iPad mini. Having word from Tokepa’s Brian White, the financial newspaper’s sister media outlet AllThingsD, is now reporting that the design of the smaller tablet won’t compromise on quality.
White has been sending reports back to the tech website regarding news from the pipeline in Taipei. According to suppliers, Apple has not cut corners on the design of the iPad mini in order to keep costs down. This may or may not be a good thing for a device that will be in direct competition with tablets that cost less than $200.
“Apple did not skimp on the aesthetics of the much anticipated ‘iPad Mini,’” White says. “In fact, we believe the ‘iPad Mini’ could outshine the new iPad in terms of how the device feels in a consumer’s hands.”
It has been widely speculated that Apple plans to release the smaller tablet this month with a price tag of between $250 and $299. If Apple is planning on making a tablet that is just as good as the 10-inch iPad, how could they possibly sell it for so cheap?
It is more likely that the iPad mini will cost more than the fifth-generation iPod touch, which comes in at $299 for the cheapest model. This will probably reduce consumer desire for the device. Those willing to spend the premium cost of an iPad will get an iPad, most probably already have. Everyone else will settle for less quality for a lower price and not complain about it.
Consumers may be willing to pay an extra $100 for Apple’s smaller tablet, but probably not more. If Apple decides to charge even $50 more, there will probably be a lot of people who will just go get a Kindle Fire instead.
If Apple is making an iPad mini that is just as good as, or better than the 10-inch model, there is no way they will be able to charge almost a third less for it.