Apple Posts a Video Tribute to Steve Jobs and Letter from Tim Cook

Steve Jobs

Remembering Steve
February 24, 1955 – October 5, 2011

The funny thing about celebrating anniversaries is that they bring back memories. Today marks the first calendar year since Steve Jobs lost his battle with cancer and left this planet –in body, but certainly not in mind. Apple is paying tribute to their fallen leader with a lovely video montage filled with voice clips and classy black and white photographs of Jobs.

The video concludes with a message from Tim Cook, Apple’s CEO:

Steve’s passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.

One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future.

I’m incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It’s a wonderful tribute to Steve’s memory and everything he stood for.


Don’t be surprised if you are a little emotional watching the video; the photographs are well chosen and really show what we believe was the real Steve Jobs: enthusiastic, proud and boyish.

Love him or loathe him, Jobs made a significant contribution to the world of technology and today we have the opportunity to celebrate his accomplishments.

“There’s an old Wayne Gretzky quote that I love. ‘I skate to where the puck is going to be, not where it has been.’ And we’ve always tried to do that at Apple. Since the very very beginning. And we always will.”
— Steve Jobs

About Jillian: A professional. A geek. Writer. Music fanatic. Creative. Thoughtful. Programmer. Educated. Outgoing. Thrill seeker. Realistic. Optimist. Clever. Sarcastic. Not typical. Contact me on Twitter: @codeGoddess