Mapping Debacle Continues for Apple

Yesterday Apple CEO Tim Cook apologized for Apple’s Maps application with an open letter to customers, saying “We are extremely sorry for the frustration … we are doing everything we can to make Maps better.”

After the statement, Apple modified the information about Maps on its website. Previously, Maps was designated as “the most beautiful, powerful mapping service ever,” a claim that has now been removed, as discovered by WSJ columnist, Amit Agarwal.

Here’s what the website said previously:

Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. All of which may just make this app the most beautiful, powerful mapping service ever.

And this is what it says now:

Designed by Apple from the ground up, Maps gives you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. All in a beautiful vector-based interface that scales and zooms with ease.

It looks like Apple’s had a nice big slice of humble pie.

Apple’s Maps application is also garnering new criticism for its icon, which apparently contains dangerous directions that if followed, would send drivers off of a bridge. Twitter user Nik Cubrilovic noticed the discrepancy, and made this illustration:

Afterwards, Techmeme editor Gabe Rivera made a map demonstrating what the directions should look like, if drawn correctly:

Poor Apple. It just can’t catch a break with Maps.

[via Business Insider]

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  • http://twitter.com/radie_erasmus Radie Erasmus

    Complaining about “directions” in an icon? Really?! If you are stupid enough to follow “directions” in an icon to should not be allowed to be in control of a vehicle. This is one of the most stupid things I’ve seen in a long time.

    • Grendelmon

      Very true, but with Apple’s meticulous attention to detail, I’d say it’s an embarrassment on their part… as well as foreshadowing of the quality issues of their app.

  • Peter

    I had upgraded to IO6 while at a conference. in San Francisco. I
    searched for Marriott, where I was staying, and many other friends at other local Marriotts. Nothing came up except some local markets. That was definitely unusable. The Marriotts are now (2 weeks since I last checked) showing up.