How-To Disable Ad Tracking on Your iOS 6 Device

Ad Tracking

If you haven’t done so already, you should be updating your iOS device to the new iOS 6 –the features added are enormous and you will be glad you did… for the most part. Among the awesome lies an annoyance: Ad Tracking. Brought about as Apple’s answer to no longer using the older Universal Device Identifier (UDID) is the new “Advertising Identifier.” Scared? Don’t be, you can disable it with ease.

To turn it off:

  1. Open your Settings > General > About
  2. Scroll down to the very bottom of this screen and choose ‘Advertising’
  3. Toggle on ‘Limit Ad Tracking’

And there we go, easy-peasy-lemon-squeezy.

Before you go and make this change though, realize that while a lot of advertisers aren’t required to this feature yet (which you can learn more about by clicking on the included ‘Learn More’ link Apple placed on this same page), it may mean that the ads you will be forced to see aren’t targeted. In all honesty, my figuring is that I’d rather they track me enough to show ads that I stand a chance of being interested in –but your mileage may vary.

This ability to disable Ad Tracking deserves a shout-out to Apple for understanding that many people prefer their privacy and would like to choose not to be tracked. While some may criticize that is is a little hard to find this ‘feature’, it can be done easily and carries no trick to it once you do.

About Jillian: A professional. A geek. Writer. Music fanatic. Creative. Thoughtful. Programmer. Educated. Outgoing. Thrill seeker. Realistic. Optimist. Clever. Sarcastic. Not typical. Contact me on Twitter: @codeGoddess

  • Andre Queree

    So … switch this ON turns the ad tracking off??