Latest iOS 6 Build Reveals New App Store Design and Discovery Features

If you’ve used Apple’s App Store for more than five minutes, you’ve probably noticed how difficult it is to locate good apps. The App Store has always been lacking in content discovery tools, but that may change when iOS 6 is released.

Earlier this year, Apple purchased app discovery start up Chomp, known as a leader in functional app searches. It looks like we’ll be seeing that technology soon, as the beta version of the iOS 6 App Store has had some quiet format changes overnight, adding some of that Chomp functionality.

On the iPhone, search results are now displayed as a single tile, which can be swiped to switch to a second result, while on the iPad, four results are shown at once. This is similar to how the Chomp iOS app worked.

This looks like it will be received with mixed results, because it shows far fewer search results. Personally, I’m torn. I don’t like the look, but if it results in better app discovery, I’m all for it. Of course, this may just be an experiment – we’ve still got over a few weeks to go before iOS 6 is released, if it comes alongside the new iPhone.

In addition to changing the look of its search results, Apple has also added Genius recommendations, which provide users with recommended apps, and there’s also a new purchased section, revealing all of the apps a user has downloaded.

What do you think of Apple’s App Store search result redesign? Love it or hate it? Let us know in the comments.

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