Data analysis company comScore just released its monthly syndicated report on tablet ownership. The numbers are in and it turns out that iPad owners are younger and wealthier than Android-based tablet owners. Sorry Android users, the numbers don’t lie.
According to the comScore TabLens three-month study of 6,000 tablet owners in the United States, 52.9 percent of males were iPad users versus 50.9 percent tablet users. However, women prefer Android devices over iPads by two points at 49.1 percent. Even more interestingly, 56.6 percent of women are Kindle Fire owners.
The study also showed that the most popular age group for tablet owners is between 25-30 years old, with iPad owners being 25.8 percent and Android being 22.5 percent. The Kindle Fire also fared better in this category than other Android-based tablets with 24.7 percent of the same age group.
Finally, the collected data showed that, of the 6,000 surveyed, 46 percent who were in the $100+ income bracket were iPad owners while 32.5 were Android tablet owners. This may just mean that the iPad is too expensive. Maybe that iPad mini is a good idea after all.
The study also questioned consumers on purchasing decisions and discovered that apps and price were the most important factors in why a person decided on a particular tablet. Both categories scored 7.7 out of 10 on a point scale. Kindle Fire owners were more likely to buy based on price, while iPad owners were more likely to buy based on app selection. Incidentally, Apple won out for brand name recognition over all other non-iOS tablets with 8 out of 10 points.
The Kindle Fire appears to be doing well with tablet owners. According to comScore’s study, Amazon’s tablet was only a fraction of a point lower than Apple in the category or overall satisfaction. The iPad earned 8.8 points while the Kindle Fire earned 8.7 points with other Android-based tablets.
Really, this information doesn’t mean anything. I mean, maybe iPad owners are younger, wealthier, and more satisfied with life. Maybe Android owners are just old, resentful grouches that like to post mean comments on iPad-based websites. We’ll never know for sure, will we?