Amazon has been in a fierce competition with Apple and Netflix for media streaming ranks for some time now. The online retail giant has been cutting content deals left and right in order to shore up its movie and television titles.
Today, Amazon has just released a free app that allows users to instantly watch videos from their iPad. If you are an Amazon Prime member, you can watch titles for free.
“We want to give customers the convenience of being able to watch all of their movies and TV episodes, wherever they are, on their iPad,” said Anthony Bay, Amazon.com vice president for video. “Today we’re excited to extend our ‘buy once, enjoy everywhere’ approach to iPad, giving customers the chance to enjoy more than 120,000 titles from Amazon Instant Video and more than 20,000 titles from Prime Instant Video anytime, anywhere.”
Amazon Instant Video for the iPad offers more than 120,000 videos in their movie and television collection and as much as 20,000 videos that are free to Prime members. The company received flack a few months ago for counting individual episodes of television shows as part of their “thousands of titles” in order to over-inflate their numbers, but Amazon does have a fairly comprehensive collection of movies and television shows.
Users can also rent or buy digital videos and download them to their iPad for offline viewing. You don’t have to be a Prime member to rent or buy movies and television shows. Additionally, you can start watching a movie on your iPad and finish watching it on a Kindle Fire, PS3, PC, Mac or other Amazon Instant-compatible device through Amazon Whispersync.
If you want to start a list of videos to watch in the future, you can browse titles from your iPad and add them to your Watchlist. You can also add titles to your Watchlist from a desktop or laptop computer and even from your Kindle Fire.
If you subscribe to a currently-running television show through Amazon’s “TV Season Pass,” episodes will be instantly available to watch on the iPad the day after they air.
Now that Amazon has dipped its media streaming toes into the iPad market, will they finally make a dent in Apple and Netflix’s customer base?