These days when people talk about zombies it is usually a good thing in the trendy, money-making sense.
In the case of the findings by German mobile analytics firm Adeven it means that nearly 400,000 of the over 600,000 apps available within Apple’s App Store are actually zombies, receiving no downloads, are invisible to users and have no ranking –which is a result that no developer hopes for.
The beta version of the Apptrace tool launched Tuesday with a showering of statistics that demonstrate its capabilities.
Adeven CEO, Christian Henschel, discussed his project:
“The reality is there are only a couple of thousand apps that really make some kind of downloads. This is based on Apple’s closed system — it’s tough to discover those kinds of apps. You don’t have proper search, so the only way to discover new apps is through the top listing. If you’re not on those lists, it’s not sure that you’re being discovered by anyone else. The top 25 tend to be the same companies who spend millions of dollars to get to the top of those lists. If you’re an independent, small app publisher, then it’s really tough to be discovered.”
Unique because it is free, Apptrace has started by providing a fairly sophisticated app ranking. Future enhancements due out later this year are expected to add things like comparison tools.
At the core, Apptrace is endeavoring to provide transparency into the mobile ecosystem, telling us things like the fact that the App Store has 1,899 flashlight apps. That kind of information could prove to be very valuable for developers looking to launch what they thought was a new idea.
When asked how the the company plans to make money, they shrug it off –saying that they expect to find a way to catch a few of the extra dollars being thrown into the ecosystem by App Store purchasers once Apptrace lends a hand.