Apple’s iPad Continues to Crush the Competition with 68% Market Share

After Apple’s recently quarterly earnings call, analysts fell over themselves to estimate tablet and smart phone sales for the second quarter of 2012. Strategy Analytics has determined that Apple is climbing back upward on the global tablet market share, reaching 68 percent, which is higher than it was for the iPad maker this time last year.

According to Peter King, Director at Strategy Analytics, “Global tablet shipments reached 24.9 million units in Q2 2012, jumping 67 percent from 14.9 million in Q2 2011.” King also noted that Apple shipped 17 million iPads worldwide, maintaining a strong lead over the rest of the tablet industry. “Apple continued to shrug off the much-hyped threat from Android and the iPad’s global tablet share is at its highest since Q3 2010,” King said.

Good Technology also released its second quarter Device Activation Report, which focuses on operating systems for various mobile devices. According to the report, the iPad dominated the Q2 12 with 94.5 percent of total tablet activations. This is down 0.2 percent from the previous quarter, but that is typical of a new device release.

In the previous quarter, the debut of the third-generation iPad saw 12.1 percent overall activation with the iPad seeing 10.3 percent activation for the same quarter.

Good Technology also researched who is using tablets. The iPad was the preferred device for the financial industry with nearly 46 percent of overall activation, up from 41 percent last quaeter. Business and professional industries maintained the second highest iPad activation with 8.8 percent, and healthcare came in third with approximately five percent activation.

Even with the new tablets from Microsoft and Google, Apple still maintains a strong lead over all other companies, and has even grown stronger in recent months.

About Lory: Writer of all things app related, traveler of the space-time continuum, baker of really great cookies. Follow me @appaholik