UK Judge Forces Apple to Give Samsung Free Advertising

While Apple scored a preliminary injunction against Samsung in the United States, the Cupertino-based company has not been as successful in the U.K.

In London last week, Judge Colin Birss ruled that Samsung’s Galaxy Tab 10.1 did not infringe on the iPad’s design, and today, he ordered Apple to publish a notice on its U.K. website and in British newspapers stating that Samsung did not copy the iPad.

Apple must highlight the London court’s July 9 ruling in favor of Samsung, and it must keep the announcement on its website for six months.

In that ruling, Birss claimed that Samsung’s tablets would not be confused with the iPad because they are “not as cool.”

Samsung also requested an injunction to prevent Apple from making public claims of design infringement, which Judge Birss declined to grant, stating that Apple is “entitled to their opinion.”

Apple could not be reached for comment after the hearing, but Samsung published a statement: “Should Apple continue to make excessive legal claims based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited.”

This newest ruling is a major setback for Apple, but don’t expect to see that notice on the company’s U.K. website anytime soon. An appeal is undoubtedly in the works, and the battle between the two tablet manufacturers is still ongoing in several other countries, including the United States. There’s no end in sight just yet.

[via Bloomberg]

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