Come this August, AT&T customers will have the ability to share a single “bucket” of data among multiple devices, making it that much easier for the service provider to throttle your data and keep you from actually using the network … I mean, making it that much easier for customers to manage their data, voice minutes and texting without needing to keep track of multiple plans.
Today, AT&T announced that it will be launching AT&T Mobile Share plans, which will allow customers to select from six different data plans that range in price from approximately $95 for one-GB of data, all the way up to as much as $260 or more per month for 20 GB of data.
This new, shared plan will let customers create a customized plan. Some may choose to have a larger data bucket, while others may choose to weight their plan more heavily with voice and text. Customers who want to switch from an existing individual or family plan will not be required to extend their contract.
Customers start by choosing how much data they want, one, four, six, 10, 15, or 20 gigabytes, then choose up to 10 devices to attach to the shared plan. One of the devices must be a smartphone. You can’t share a plan across 10 iPads. Each plan includes tethering and unlimited domestic calls and texts for smartphones. The larger the bucket, the less per gigabyte you pay.
“The ‘more you share, the more you save’ concept is one that will resonate well with customers because of the value provided through the Mobile Share data plans themselves and in smartphone connection fees,” said Roger Entner, Founder and Lead Analyst of Recon Analytics. “AT&T also is providing its customers with flexibility and choice by keeping its existing data plans and not requiring customers to move to Mobile Share unless they want to. It’s a win-win for both AT&T and its customers.”