Did Samsung Rip Off Apple’s Retail Store Concept?
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Samsung is on track to opening its very own chain of retail stores. Like all good corporations, the tech giant has taken a page from Apple’s floor plan to create an optimum gadget-sampling experience. Why not? Apple made a classy retail store. It makes sense that other companies looking for design ideas would check out the iPad-maker’s digs first.
Samsung’s first North American retail store, which opened in Vancouver, Canada on July 11, is flooded with clean, bright lighting, a minimalist layout of products and even blue-clad Samsung “geniuses” on deck to help out customers.
From the video below, the first thing you will be introduced to is Samsung’s “Feed Wall” which is used to showcase commercials and show off new devices. It will eventually be a display for interacting with customers. If you’ve ever waited for a Genius Bar appointment, you’d know that this is exactly the way Apple interacts with customers by displaying wait times, showing current appointments and other information.
Samsung wants its retail stores to focus on mobility. Even though the company makes big-screen television sets, monitors and other furniture-sized electronics, most of the store is filled with notebooks, laptops, phones and tablets. Like Apple’s retail stores, the larger electronics line the walls of the store, leaving the center tables for the mobile devices.
Speaking of tables. There are four, waist-high tables on the showroom floor. Each table has a number of gadgets anchored to them with charging docks. Customers have complete access to all devices on the floor, allowing them to get a feel for their potential purchases.
Yup. Samsung kinda copied Apple, but honestly, who could blame them. I wish I could make my living room look like an Apple retail store.
[Via: BGR]
