And Now for Something Completely Different: Wondereur for iPad

Wondereur for iPad brings art to your tablet. The digital magazine’s “up close and personal” tagline makes the iPad the ideal vehicle to learn more about the work of contemporary artists.

Wondereur offers a new photo story on a featured artist each week. While the app is currently free to download, it will soon charge readers a one-time (but still affordable) subscription fee of $1.99. Wondereur encourages repeat visits by featuring artists for a limited time. Wondereur cofounder Olivier Berger explains, each artist’s “story and storefront stays up 3 weeks and then it is gone.”

A team of art-obsessed journalists, designers and entrepreneurs, including Berger’s fellow cofounders Sophie Perceval and Angelica Fox, curates Wondereur, with help from talent spotters in local art scenes. Wondereur profiles up-and-coming, under the radar talent that readers are unlikely to see elsewhere.

Wondereur allows readers to witness the creative process. Readers see how an artist embraces and changes his environment. It’s the kind of hook familiar to anyone who enjoys watching Project Runway contestants fly through Mood on a quest for the perfect fabric, yet Wondereur’s measured, narrated photo stories couldn’t be further from the game show hysterics of reality TV.

Readers can purchase the work of each featured artist through the storefront on the app’s main page. The storefront turns Wondereur into a twentyfirst-century mobile gallery, yet while commerce is present, it’s not Wondereur’s central focus.

Wondereur is also remarkably devoid of the exclusionary attitude that pervades the art world. There is no prerequisite needed to enjoy Wondereur, so the magazine is great way for curious readers to learn about current artists’ work without the invisible, yet palpable feeling that often separates art insiders from the rest of us.

Issue No. 2 debuts today. Download it and learn the meaning of Stendhal Syndrome, plus you’ll never look at a strip of urban asphalt or paint chip in the same way again.

About Emily: Emily is a freelance writer who loves discovering new apps whenever she can pry the iPad away from her children or husband. You can contact her via Twitter: @whatwentwrite