PopCap Says Tablets are the ‘New Frontier’ for Mobile Games

Game development company PopCap recently released the results of a survey on mobile game consumption and it seems that more and more gamers are picking up tablets instead of controllers to get their fix.

The survey, which was conducted by Information Solutions Group, shows that gameplay among adults in the U.S. and U.K. has increased significantly and data projections show the potential for 125 million mobile game players in the near future.

Four out of every 10, or 44 percent of adults surveyed said they had played at least one mobile game in the past month, which is a 29 percent increase over a year ago. The ratio of new gamers doubled from 2009, at 22 percent, to 44 percent in 2012.

According to the survey, tablets are the new black. Approximately 9 percent of new mobile gamers got their first hit off a tablet, showing that the iPad, as well as other tablets, are the cause of 11 million new mobile gamers in the past 12 months.

“Tablets are the new frontier in mobile games.” According to the survey, 36 percent of mobile gamers now own a tablet and 74 percent of tablet owners are first-time mobile gamers.

Twelve percent of mobile gamers only play on their tablet and 31 percent of those gamers spend a third of their device-using time playing games. People who play on both a tablet and a smart phone spend nine percent more time on the tablet.

Gamers spend nearly half their time on mobile devices. Additionally, console gaming has lost its appeal with only 18 percent of users picking up a controller, as compared to 33 percent using a phone. The amount of time a gamer spends in mindless battles and strategically flinging birds has increased as well. The number of people who play daily is up from 35 percent to 45 percent from last year to this year.

What is clear to the gaming industry is that mobile gaming is becoming the new standard. Tablets will likely dominate the market, not because they are superior to dedicated mobile gaming devices like Nintendo’s DS line, but because you can do more with a tablet than just play games. Tablet owners can pick up a quick game of match-three or hunker down with an epic first-person shooter and check their email, visit Facebook and send a tweet, all from one device. Can your console do that?

About Lory: Writer of all things app related, traveler of the space-time continuum, baker of really great cookies. Follow me @appaholik