At the WWDC keynote this Monday, Apple announced that the company would be adding Baidu to iPhones and iPads in China. Baidu is China’s most popular search engine, responsible for 80 percent of China’s Internet searches.
As it turns out, Apple received some financial motivation to make the switch, and the Cupertino-based company will be receiving a share of Baidu’s advertising sales.
According to Wang Jing, Baidu vice president, Baidu’s agreement with Apple is similar to other agreements that the search engine company has with phone manufacturers that use Google’s Android.
The revenue sharing is an attempt to encourage Baidu’s hardware partners to install the search engine on electronic devices prior to shipping. Baidu’s Chief Executive Officer, Robin Li, says that 80 percent of Android phones come pre-equipped with Baidu.
In addition to adding Baidu for Chinese users, iOS 6 will also offer Chinese language support for Siri, as well as better access to Weibo, Sina Corp.’s microblog (think Twitter), and video site Youku.
iOS 6 is currently available for developers, and will be shipped to general consumers sometime this fall.