The Kindle Fire set off like a bang when it first hit store shelves last November. It was being touted as a real competition for the iPad, the tablet that was dominating the market by a wide margin at that time, but the first quarter of 2012 has seen a significant drop in sales for Amazon’s low-cost touch screen device as Apple continues to sell record numbers of its high-quality tablets.
According to research by ABI, after sales of the Kindle Fire dropped, Samsung retook the second place spot with 1.1 million tablets shipped in the first quarter of 2012. Samsung’s performance still does not hold a candle to Apple’s first quarter shipment of 11.8 million units.
Apple continues to lead with 65 percent of the tablet market share, which saw a year-over-year growth of 185 percent at approximately 18.2 million total units worldwide.
Apple has been able to maintain a big lead over competitors thanks impart to the popularity of the newest, Retina display supported, iPad model, as well as a reduction in price of the second-generation iPad. Since the first iPad launched in 2010, the company has sold 65 million units.
While year-over-year growth was strong, tablet sales saw a 33 percent drop from last quarter, likely due to the post-holiday slow down. Some companies, like Dell, HP and LG are planning to enter or reenter the market this year with the upcoming Windows 8 launc