The 2012 Summer Olympics in London are coming up fast and NBC Universal has promised to provide unprecedented coverage of the games to those with mobile devices. The announcement detailed that NBCU plans to provide 5,535 hours (the equivalent of 231 days) of coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels as well as the first-ever 3D platform. This total beats the coverage given of the 2008 Beijing Olympics by over 2,000 hours!
To support this effort, NBCU is releasing two apps – “one focused on live streaming, one on short-form highlights, schedules, results, columns, and more – will be available for mobile and tablet users.”
Mark Lazarus, Chairman of the NBC Sports Group discussed the news with a measure of pride, indicating that:
“We are only able to provide this level of coverage to U.S. viewers because of the unmatched array of NBCUniversal assets. Whether on television or online, on broadcast or cable, in English or in Spanish, NBCUniversal has the London Olympics covered, providing the American viewer with more choices than ever to watch the Games.”
This news marks the 13th Olympic Games that the network has covered (and 7th consecutive) which is the most by any United States media company. Their first was Seoul in 1988.
Other highlights of NBC Universal’s coverage of the 2012 London Olympics as described by their official press release include:
- The networks of NBCU will provide coverage of all 32 sports and all 302 medal competitions.
- Daytime coverage has increased significantly for London. Coverage will begin on most weekdays at 10 a.m. ET/PT, immediately following NBC News’ TODAY, which is originating from London. (On weekends, NBC’s daytime coverage will begin as early as 5 a.m. ET/PT.)
- NBC Sports Network will serve as the home to U.S. team sports, with 292.5 hours of total coverage from 2012 London Olympics this summer, including 257.5 hours of original programming – an average of more than 14 hours per day – the most-ever for an Olympic cable network.
- NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals.
- Panasonic Corporation of North America and the NBC Sports Group announced in January that they will partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry Olympic coverage on cable, satellite and telco — nearly 100 percent of the multichannel industry. (The effort will produce 242 hours of coverage and mark the first time that the Olympic Games will be distributed in the U.S. in 3D.)
The one bit of bad news of course is that most of the content streamed using the new mobile apps will only be available to authenticated cable, satellite or telco customers.