If you’re a long time Verizon customer that’s been grandfathered into an unlimited data plan, prepare to be outraged. The company is planning to nix its $30 unlimited offering, forcing customers to use one of its tiered data plans.
According to Verizon Communications CFO Fran Shammo, as Verizon’s 3G unlimited data plan customers switch to 4G LTE, they will have to give up their unlimited plans in favor of the company’s new shared data plan, which will be launched in mid-summer.
Apple recently launched the iPad with 4G LTE connectivity, and its upcoming sixth generation iPhone is also expected to come equipped with LTE.
Pricing for the data sharing plan has not been announced, but according to Shammo, the plan will make it easier for families and small businesses to connect multiple devices. “If I can add as many devices as I want, that is more efficient from a family perspective and a small business perspective,” he said.
We contacted AT&T to comment on the news and to find out if the company plans to move in the same direction as Verizon. While AT&T declined to comment on Verizon’s plan to transition its customers from unlimited data plans, we were informed that AT&T currently has no plans to change its own data plans. AT&T customers who upgrade from 3G to 4G will be able to keep their unlimited data, with the caveat that their data may be throttled.