As a Time Warner customer, it does not surprise me that Glenn A. Britt, Time Warner’s CEO, admitted on national television that he doesn’t know what AirPlay is or how the Apple TV works.
That’s right, the CEO of a major company that earns its cash through digital television and technology is completely oblivious to Apple’s main television products.
Here’s what he had to say during a television interview with the New York Times: “Today we want to be on every screen. Today it’s a little bit clunky to get programming from the Internet onto the TV – not so hard to get it on your iPad. What’s hard is the plumbing, what wires you do connect, what device do you use.”
Apple, actually, has put a lot of effort into making the connection between the Internet, the TV, and the iPad seamless (and wireless!) with the Apple TV which connects to your home network, and AirPlay, which allows you to play both video and music on your TV from your iDevices by tapping a single button.
“I’m not sure I know what AirPlay is,” Britt added. “The current Apple TV, the little thing, the hockey pick, really doesn’t do anything to help enable you to get Internet material on your TV.”
Wait. What? Personally, I’m dying to know what Britt thinks the Apple TV does do, since he seems to be so confused. Those of you with an Apple TV (and even many of you who don’t have one) know that it connects directly to the Internet, allowing you to access Netflix, YouTube, iTunes, and more.
Britt’s ignorance is exactly why the Time Warner iPad app is so atrocious, why my cable box routinely chooses to skip downloading content, and why cable TV functions in an unintuitive way. How can anyone be so out of touch with their own industry?