Facebook is planning to launch an all new App Center, which has been designated as “a new place for people to find social apps,” and a new way for developers to grow and promote their apps.
The App Center will be accessible from the Facebook website, and within the iOS and Android Facebook apps. It is open to all canvas, mobile, and web apps that follow Facebook’s guidelines.
Facebook’s App Center guidelines require apps to meet eligibility, submission, and quality parameters. App submissions will require detailed descriptions, categories, well-designed images, and screenshots.
As for quality, Facebook is requiring apps to have an easy-to-use interface, clear content, value to users, and significant bugs. Apps are also prohibited from using excessive advertising, which may mean we’ll see less fake data mining apps on Facebook, which is a plus in my book.
The App Center will become the central place to locate new apps, and Facebook’s examples include Draw Something, Pinterest, Spotify, Battle Pirates, Viddy, and Bubble Witch Saga. It will include app details and transparency, and will allow users to see other user generated reviews, much like the iOS App Store.
For an app to be successful in Facebook’s new App Center, it will need to maintain high user ratings and user engagement, which can be monitored with Facebook’s new app ratings metric. Developers will also be able to offer paid apps for flat-fee Facebook apps instead of in-app purchases.
Facebook is planning on introducing its new App Center “in the coming weeks,” and in the meantime, app developers can begin readying their Facebook apps starting today.