Research analysis firm comScore Device Essentials recently released a report on mobile and Wi-Fi Internet usage and came to the conclusion that go-anywhere data is more likely to be accessed via wireless Internet than network carriers. Apple product users have a significantly higher percentage of Wi-Fi connection than Android-based product users.
The study includes the United States and the United Kingdom. The U.S. study reveals that 71 percent of all unique iPhones used both Wi-Fi and operator services to connect to the Internet, while only 32 percent of unique Android phones used both types of connections. In the U.K., the results were proportionally similar with 87 percent of iPhones using both methods and Android using 57 percent.
“With the rise in adoption of smartphones, tablets, and other connected devices, network operators have seen a surge in mobile web activity and face new challenges in keeping up with data demands while maintaining their quality of service,” said Serge Matta, comScore President of Operator and Mobile Solutions. “As bandwidth usage increases and the spectrum becomes more scarce, operators, OEMs, and others in the mobile ecosystem should understand the different dynamics between the use of mobile and Wi-Fi networks to develop strategies to optimize resources and provide their customers with continued high-quality network service.”
The U.K. is more likely to access the Internet with their mobile device via Wi-Fi than the U.S. Mobile browsing with mobile carriers was 31 percent higher in the U.S. than its neighbor across the pond.
In the U.S., subscribers to Sprint were significantly more likely to use the network’s data than AT&T. Verizon and T-Mobile had the same percentage of subscribers accessing the carrier network, but both were below Sprint at well. This is likely due to the fact that Sprint is the only data carrier in the U.S. that offers an unlimited data plan.
Matta believes that scarcity and diminishing availability of unlimited cellular data plans will eventually push more usage to Wi-Fi. Great, next our wireless Internet Providers will start throttling our Wi-Fi usage (as if they haven’t already).