Low Cost Tablets to Control 60% of the Market by 2016

Despite the fact that Apple’s iPad is the reigning king of the tablet market, and the fact that there are no true viable iPad competitors yet, ABI Research is predicting that by 2016, 60 percent of the tablet market will be controlled by tablets that are under $400, like the Kindle Fire.

According to ABI Research, there are currently 220 tablet models available worldwide, with more being released every day. The majority of those are sub-$400, which is what the company is basing its on.

“The majority of new entrant media tablet models have been in the sub-$400 segment that focuses on growth markets like India and China,” said Jeff Orr, group director of consumer research at ABI. “The strong wave of growth in this segment over the next few years is expected to be driven by the adoption in emerging markets.”

This is not entirely far-fetched, because even Apple has a lower priced iPad 2 available now, and the entry level model clocks in at just under $400.

ABI Research is also claiming that the trend in coming years will switch from larger tablets to smaller tablets between seven and nine inches, because they provide better portability for users.

What do you think of these predictions? Will Apple lose its foothold on the worldwide tablet market to cheaper options, like the Kindle Fire and the rumored Google Nexus tablet in the future? Is the larger sized tablet on the way out?

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