Just when I thought that I couldn’t possibly want the next generation iPad more than I already did, Senseg went and upped the ante. By telling PockedLint that they “won’t be making any statements until after Apple’s announcement”, Senseg has all but confirmed that they have a part in the new iPad.
While you may not be familiar with Senseg, they are an innovative and remarkable haptics (meaning: sense of touch) technology company that turns touch-screens into feel-screens by boasting the ability to add complex textures to screens instead of just “buzzing your fingertips.”
When asked to describe their seemingly magical technology (which is a daunting feat to have to describe the sense of touch in a way that you then have to read and imagine), Senseg says:
“With Senseg, touch screens come alive with textures, contours and edges that users can feel. Using Senseg technology, makers of tablet computers, smart phones, and any touch interface device can deliver revolutionary user experiences with high fidelity tactile sensations. Your customers will Feel the Difference with Senseg.”
This technology goes far beyond the mechanical vibration style feedback we are used to (thinking in particular of console gaming controllers that vibrate in response to in-game actions). When describing the experience with a developer unit they were actually able to get their hands on, Pocket-lint said, “an image of the kitchen tile [that] felt smooth until you hit the bump of the grout and a representation of a solid bit of slate-like material which had a missing part so as when we slid our finger over it, it almost felt as if the tablet gave way and our finger dropped a bit.”
Senseg is also quick to add that their technology scales easily between varying devices and screen sizes: is anybody else thinking iPhone 5 here?
If I was the manufacturer of a competing tablet to the iPad today, I may have just shed a tear upon hearing this news. If it really is a part of Apple’s latest device, how do you compete with that?