As of about an hour ago, Apple has officially taken its online retail store offline. This is normal for the tech company. They will often close up shop leading up to new product announcements in order to get the website ready for what ever new devices will be announced. However, Apple doesn’t usually shut down the retail store so far in advance of an event, leading some to believe that big things are in store at the store.
Apple usually takes down the online retail store just before, or even during a product announcement event. Taking it down three hours ahead of time could mean a couple of things.
First of all, it could mean that Apple is preparing the website for immediate purchasing of the new products- not preorders, but delivered to your door in a couple of days. Wouldn’t that be something?
It could also mean that there are so many new products being announced that it will take extra time to get all of the pages updated. What with the new iPad, the new Apple TV and an increase in price for Apple Care +, it makes sense that it would take longer to get everything together. Plus, there is a pretty good chance that the second-generation iPads will be going on clearance at the same time.
The early shut down of Apple’s online store could also just be a marketing tactic to get everyone buzzing about what is coming in an hour and a half. The suspense is so thick in the air that you could cut it with a knife.