The new Apple TV features a redesigned and streamlined user interface, but it did not end up being a full iOS based device, as was speculated. The Apple TV is also now sporting 1080p video output and iCloud support.
Eddy Cue called video on the new Apple TV, “gorgeous,” and I’m inclined to agree. What we’ve heard so far looks downright amazing!
With its new iTunes in the cloud support, the Apple TV will be able to play movies directly from iCloud. You’ll have access to all of your content wherever you are, with all of your photos automatically pushed to the Apple TV, so you can view them on the big screen.
More intuitive controls will allow the Apple TV to be easier to control – a long press of the menu button will bring you home, and a short tap will display a pop up menu.
There’s also an all new recommendation system, which allows the Apple TV to recommend movies and television shows based on what you’ve watched and browsed before.
The new Apple TV will cost $99, and it can be pre-ordered today, on the Apple Store website. It will be available in stores and online next week, on March 16th.