According to a recent study by The Business Journals, small and mid-sized business owners have adopted the iPad and other mobile devices as an important part of their plans.
According to their findings, iPad usage has nearly quadrupled among that segment of the business population, growing from nine percent in 2010 to 34 percent in 2011, making it the fastest growing technology for the small and mid-sized business market.
According to the company’s findings, small and mid-sized businesses (SMB) have become familiar with iPad technology within the two years of its existence. Approximately 75 percent of SMB owners are “very or somewhat familiar” with Apple’s tablet.
“Our research has shown that for SMB owners, productivity and efficiency, which used to be the central benefits of technology, are now declining in importance compared to accessibility,” said Godfrey Phillips, Vice President of Research at The Business Journals. “Now, it’s crucial that business owners have access to their business information and data, anytime and anywhere. The iPad, as well as smartphones and cloud computing, are all part of this new trend and are experiencing significant growth as a result of that need.”
The study also claims that iPad users in the SMB market tend to be tech savvy and financially successful. There is also data to show that 72 percent of iPad using SMB owners have a college education with a household income averaging $176,000 per year.
“Our biggest surprise of the study was the increase in the hours that these business owners felt that they needed to be in touch with their businesses. This increased from an average of 7.6 hours a day to 8.3 hours. We believe this was primarily due to the effects of the recession and people’s needs to be constantly in touch with their businesses,” said Phillips. “The new mobile technologies were released as this need increased and therefore were adopted immediately.”
While Apple’s iPad saw impressive growth, competing tablets did not see the same adoption rate. According to Phillips, the study included both the Kindle Fire and Motorola Zoom but both of these tablets saw less than the iPad’s impressive 34% growth rate, with the Kindle Fire at 9% and the Motorola Xoom at 7%.
The Business Journals surveyed a nationally representative sample of over 1,400 business owners, CEOs and presidents of companies with five to 499 employees. The study will be available March 31.