Square’s New Register iPad App Has Retailers Seeing Green

Mobile purchasing service Square has been making headlines in recent months. In January, we reported that the Obama Campaign had started accepting mobile payments using the company’s application.

In February, we told you that Square had a proposal in to New York’s Taxi and Limousine Commission to implement their service into 50 cabs in the Big Apple. The company’s popularity is exploding in 2012. Today, things will get even better for the young startup as it has just released Square Register, an application that lets businesses use their iPads as a cash register through Square, without the need of a third-party application.

When Square updated its app to be compatible with the iPad, it made some additional changes that turned the tablet into a virtual cash register, offering analytics tools to allow business to see up the to minute details on sales performances and features like Tab and Card Case to help businesses create awareness in their neighborhoods while making purchasing easy.

Square Register takes the mobile payment service a few steps further by offering businesses the ability to organize products by adding names, pictures and prices to a thumbnail page. It also lets users ring up customers quickly, including a fingertip signature page and, of course, swipe cards and get immediate results by using the free Square card reader that comes with enrollment in the service.

With Square Register, businesses can publish their profile to the company’s directory and track customer loyalty, giving them the opportunity to reward their regulars with special discounts. Square’s analytics service will help businesses see when their busiest times are and be better prepared for future sales.

The app allows customers to set a gratuity themselves and offers the option to have receipts emailed, texted or printed out for them.

Square Register is free and available for download in the App Store today. You must register with the mobile payment company to use the app.

About Lory: Writer of all things app related, traveler of the space-time continuum, baker of really great cookies. Follow me @appaholik