Beginning on February 17 (with the counter set at around 24.29 billion), Apple has been actively counting down to the final download that would tip their App Store to over 25 billion apps delivered since opening in 2008. Early this morning it finally happened!
So far today the winner hasn’t been announced, but that lucky person is the recipient of a $10,000 App Store gift card. That’s is a lot of apps (or music, or books)!
Apple’s statement on their iTunes web site this morning indicated their appreciation:
“A billion thanks. 25 times over. The App Store has reached 25 billion downloads. Thanks for getting us there.”
My pleasure, Apple.
In January of 2011 Apple conducted a similar countdown that brought them to the 10 billion download mark –a little simple math shows that in a little over a year since then they enjoyed 15 billion additional requests. It certainly makes a person wonder what we can expect in the next 12 months (50 billion total downloads perhaps?).
Developers win in this game too. With over 600,000 apps now listed in the App Store and over USD $4 billion dollars paid out to those responsible, that represents a very profitable market (particularly during economic times that are described as unstable and unpredictable).
To contrast these results, the Android Marketplace (considered to be the most significant competition for Apple) now plays host to around 450,000 apps and recognizes approximately 1 billion downloads every month. They only celebrated 11 billion downloads in total as of January 19, 2012 but their momentum is certainly growing (arguably as fast or faster than Apple’s). Google’s Android Marketplace launched 3 months later than Apple’s App Store, going live in October of 2008 compared to Apple that July.
Most reports suggest that developers make more money on apps for iOS devices, though I think there are opportunities for profit in both markets. Recently Google has been under fire from developers (with some going as far as to create The Android Developers Union in an effort to band together) regarding treatment that they feel is unfair and unreasonable.