CNN Money recently released a copy of FORTUNE’s survey that ranked the top 50 most admired companies from the opinion of their peers. Apple ranked number one over all other industries, and also earned the top spot for the computer industry over EMC and Xerox.
According to the report the reason Apple is so highly admired is:
“The company’s annual revenues climbed to $108 billion, led by an 81% increase in iPhone sales — a jump that doesn’t factor in the runaway success of the iPhone 4S — and a 334% spike in iPad sales, due in no small part to the revamped iPad 2. Increased sales across the board explain why shares soared 75% during the company’s fiscal year to $495.”
Apple ranked number one across the board in the nine key attributes of reputation, including social responsibility, which is interesting in light of the way the company has recently been scrutinized for its relationship with Foxconn. The key attributes are :
- People management
- Use of corporate assets
- Social responsibility
- Quality of management
- Financial soundness
- Long-term investment
- Quality of products/services
- Global competitiveness
Google ranked just below Apple for second place, while Amazon ranked third and IBM came in at fifth place.