Apple took the wraps off of its latest TV commercial during tonight’s Academy Awards. The new commercial, titled “iCloud Harmony”, showcases Apple’s iCloud service in action with users syncing music (iTunes Match), photos (Photo Stream), calendars and contacts across iPhone, iPad and Mac.
Earlier this year Apple CEO Tim Cook indicated over 100 million users had signed up for the company’s iCloud service. “It is incredible that this has happened in just a few months period of time. We’re thrilled with it, and the response from customers has been incredible.”